Standards are important competitive tools that can define, limit
and create markets. The shift from national to global markets has made global
standards strategy an essential component of overall national competitive and individual
business strategy.
GTW Associates'
typical assignments include representing US business
interests to national and international organizations; preparing corporate strategic
plans; counseling associations on standards policy and procedures;
expert witness service on standards procedures and IPR
policies and advising
governments on national competitive strategies and standards and
conformity assessment standards infrastructure.

A multinational network
of businesses; associations; standards developers; international
treaty and other organizations; and government
sector policy officials set
global standards policy.

A
Rosetta stone may come in handy to interpret the arcane language
of standards policy; much more to exert strategic influence.
GTW
Associates
helps clients see what may not be at first apparent